My husband and I quit our jobs in 2025 with nothing but an idea for an e-commerce brand, then spent the months after working out what to sell, building the tech stack, and growing it without a marketing budget. Eighteen months on, we’re still trading and learning — and I can share exactly what that’s looked like, including what I’d do differently.

Behind that growth is a full production system — how I plan ideas, edit and schedule content, and manage output across three social media platforms without it consuming my life. If you’re building an audience from nothing, I can share the real tactics and numbers behind what’s worked.

All of that runs on top of caring responsibilities and a health condition I manage daily, so nothing works without deliberate structure — batching my time, planning weeks ahead, and deciding what gets my energy each day. If you’re trying to fit a side project or your own development around a full plate, I can share how that structure holds up, and where it still doesn’t.

Being a carer, studying History at York, then a postgrad at Cambridge taught me to build an argument and hold a room. Nearly a decade in corporate sales meant negotiating and presenting to people far more senior than me, most weeks. If you want to get sharper in a meeting, handle a difficult conversation, or just sound like yourself on screen, this is where that experience helps.